I don’t improve my clients’ lives, I transform them. Often radically. 

My speciality is taking people and making them more of who they really are.

A journalist once asked ‘what makes you qualified to be a life coach?’ Many reasons, but for starters, I’ve built a great life for myself. One that fits who I am perfectly. 

I do what I love, with the people I love, living and working in a penthouse overlooking the biggest landmarks of my favourite city in the world, at the hours of my choosing, and there is nothing (within reason) I cannot afford. I have the dating life every straight single man would love to have (and at least half of the married ones). I go on 24 mini holidays per year, staying at the best hotels and eating at the best restaurants everywhere I go. I train with the top trainer at arguably the best gym in London and have 10% BF.

When I say ‘you can have it all’, I’m speaking from experience, not just repeating a fancy catchphrase.

I believe, beyond any doubt, that I can be anyone, have anything and be with anyone I want. Through 12 years of personal development I’ve eliminated all limiting beliefs. As far as I’m aware of anyway.

I am also convinced that everything I have (and more) you can have, too. If you’re willing to do the work that is.

To date, I’ve worked with around 350 men and women on a one-to-one basis; I’ve spoken at around 250 events on a wide variety of personal development and business topics; I’ve written a book and 100 articles.

I’ve been interviewed on a number of TV channels, including the BBC, and featured on Made in Chelsea. I’ve also been interviewed and written articles in magazines such as ForbesThe TelegraphEvening Standard, City Matters (print and online), H EditionSquare Mile, Mayfair Magazine (print and online), Spear’s (print), City A.M. (print), Arabian Business Magazine, Portfolio Magazine (print and online) and Luxury Lifestyle Magazine.

I was included in the prestigious ‘Spear’s 500’ guide (their first time ever feature of a life coach). It’s a ‘Who’s Who’ guide to the key players in the UK’s wealth management community, and has been acclaimed as a ‘must have’ reference guide by family offices and high net worth families.

I’m in The Coaching Movie – the world’s first full-length coaching documentary featuring the likes of Jack Canfield, John Demartini and John Gray.

I’m on a lifelong mission to bring personal coaching to the awareness of as many people as possible. Over the years, I’ve seen the profound effects it has had on my clients, other coaches’ clients, as well as experiencing it myself. And if you don’t trust me, these two rather successful men here seem to agree that everyone should have a coach too…


Other things you might like to know about me:

• I’m OCD.

• I’m not always happy.

• I’m 35 and I can’t drive.

• I’m a failed jazz trumpet player.

• I occasionally coach my coaches.

• I can’t handle heat nor spicy food.

• I am as materialistic as I am spiritual.

• I don’t have a TV and I don’t watch news.

• I always laugh at my jokes. Others occasionally join in.

• My extreme confidence is sometimes mistaken with arrogance.

• I’m prepared to try everything once. Except for heroin. And sex with a man.

• In everything I do, I aim for perfection and occasionally settle for excellence.

• I’m very much a dog rather than a cat person (I don’t trust those little fuckers).

• People say that my kitchen looks like it’s never been used. That’s because it hasn’t.

• I used to be a lifeguard, but today I don’t even like swimming. Or any other form of cardio for that matter.

• I’ve seen all seasons of Billions, House of Cards, Narcos, Suits, Game of Thrones, Vikings, Peaky Blinders, Stranger Things and Ray Donovan.

• I used to think that I’m a man and therefore I can’t wear pink. Now I think that I’m the man and therefore I can wear whatever the hell I want.

• Apart from luxury travel, I have a liking for cinematography, comedy, jazz, food (especially Italian), white wine (especially sparkling), espressos and cigars.

• I’m dead serious about my work and my clients’ results, but at the same time I don’t take myself too seriously. I like to make fun of everything, including myself.

• I came to London in 2005 by bus because I couldn’t afford a plane ticket. It took me 27 hours and I wouldn’t recommend it. Then I spent the first two weeks living in a squat. I wouldn’t recommend it either.

• My ex-girlfriend was the most beautiful woman I’ve ever seen. I still vividly remember that romantic moment when I first saw her on Tinder. She’s always complained that my work was more important than her. It was. As much as I loved my girlfriend.

• If I could have a dinner with any 12 people (dead or alive), I would go for: Steve Jobs, Elon Musk, Richard Branson, Arnold Schwarzenegger, Muhammad Ali, Barack Obama, Jim Rohn, Gandhi, Jesus, David Attenborough, Miles Davis and Ricky Gervais.

• Amongst other things, I’ve been called Ferrari, Russell Brand, Gordon Ramsay, Chuck Norris and dominatrix of coaching. I don’t know about the last one, but you get the idea. I’ve also been described as a hybrid of Wags and Wendy (characters from my favourite show Billions).

• When I was 17, I left school and never went back. It was one of the best high schools in my city. It took my parents 10 years to get over it. Now when I can and do support them in a big way (which I consider to be one of my biggest and certainly most meaningful accomplishments in life), they don’t even mention it funnily enough.