My personality and coaching style are too much for most people, which is okay because I’m not a coach for most people.

I only work with winners. I work with people who either are successful already, or at the very least, have firmly decided to become successful. The only way I can maintain very high (around 95%) success rate is by working with ‘my people’. I want all my clients to get the return on their both monetary and time investment in the process.

I’m the first choice for CEOs and other high net worth individuals for a good reason – I’m their life coaching equivalent. We live and think the same way and I am well-versed in the language of success and winning, understanding its joys and pains, just as they do. Everyone needs someone, but you’re not just like everyone. That means your ‘someone’ can’t be just anyone either.

I’ve always been a rebel, unorthodox, a big thinker and I tend to attract similar people.

I often work with powerful men and women, big personalities. They have hard time finding a coach they think can handle them. You see, the person I can’t handle hasn’t been born yet.

I’ve coached a wide variety of extraordinary individuals from their 20s to their 70s. I’ve worked with a former NASA engineer, a man so smart I could barely follow his train of thought; the head of a big law firm in Mayfair; the CEO of an energy company in Nigeria; a senior designer at Paul Smith; a guy who turned a £4000 investment into a quarter of a billion pound property portfolio – in 10 years; a brilliant Bulgarian dancer; a professor of economics; a former bank CEO; a film director; a YouTuber and radio presenter; the CEO of two companies, producing movies as well as breeding racing horses as a hobby with a net worth of £100m; an international sex and intimacy expert from Denmark; a bank owner; a medalist from Beijing Olympics; a former specialist humanitarian at the UN; a former professional rugby player turned a multi-millionaire entrepreneur from Yorkshire; the CEO of an insurance company; a Lithuanian actress who auditioned for the Bond girl in Skyfall; a former artistic direct of a theatre; the owner and chairman of a horse racecourse in Germany; two former Google executives; a best-selling children’s books author; a head of the youth charity; the HR director of a very successful fine dining company; a wicked Iranian artist; a woman who lead an international expansion of one of the UK’s celebrity chef restaurants; the chairman of an international bank, who is also running for the President of his country in 2021; and hundreds of other men and women, many of whom I consider to be friends today.

If you like to play small and be average, that’s your choice and I respect that. We are not right for each other though. I only work with people who aim for gold in this game of life. I am to my clients what sport coaches are to their athlete clients. And my clients are the equivalent of Olympic athletes.

It’s not important to me whether you’re a man or a woman, how old you are or where you’re from. What’s important is how committed you are to the process; how badly you want to change something in your life. When the commitment of the client meets the expertise of the coach, there is nothing that cannot be achieved.

My clients work with me because they’re ready to go to the next level. They’re ready to go outside of their comfort zone and reach a new high.

I serve them powerfully, without fear of hurting their feelings or ego. I help them to achieve the best results as quickly as possible using my signature no-bullshit approach. I’m often the only person in their lives who has the balls to be brutally honest with them. The only person who can make them see what they cannot see themselves. Sometimes your best thinking is wrong, and I’m going to tell you when I think so. No matter who you are.

It’s okay if you don’t fully believe in yourself and the impact you can make in the world when you come to me. I will believe for both of us, until you do too. My job is to make you feel great about yourself and your life. And I do just that.

Most people lead mediocre lives. On their deathbed they look back and regret those lives. Not my clients.